Liberty is losing the battle for attention. We’re here to fix that.
The Liberty Comms Lab is a global communications accelerator for classical liberal think tanks and advocacy organizations, built by Young Voices.
We provide free, hands-on PR support to help you turn strong ideas into content that reaches real audiences.
Our Comms Philosophy
We don’t just check boxes in our PR work. We target real results.
We measure our success in minds changed and hearts won. Here’s a sneak peek of our comms philosophy.
Go Where The People Are
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If your content only exists in policy papers, newsletters, and specialist blogs, you’re missing the boat.
Hundreds of millions of people (especially young people) get their news and entertainment from social media – and that number is only going to grow. To change their minds, you need to meet them where they are.
That doesn’t just mean creating a TikTok account. It means finding ways to weave your message into the conversations that are already happening online.
This is tough to pull off. It requires smart strategy, ruthless message discipline, and a high level of storytelling skill. We’re here to help.
Make Liberty Persuasive
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Data doesn’t move people. Framing does.
At the heart of every policy proposal is a human story. Our job is to dig it out and build a PR strategy around it.
That means abandoning received wisdom about how to go viral. You need a PR strategy for the 21st century—even when you’re operating within the unpredictable chaos of social media. With our advice, you can build one.
We’ll help you target high-reach, high-impact online content where your message of liberty wields genuine influence on a national or global conversation.
Build Messengers, Not Just Messages
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In the age of AI and visible brands, authentic, human voices cut through the noise.
When your potential supporters are scrolling on their phones in the evenings, they don’t want to see slick, faceless content.
They want to see a real person speaking to them in terms they understand and relate to.
We’ll help you find messengers – communicators with an established voice and engaged audience – to help carry your message… As well as building up new messengers of your own.